Immersive Van Gogh Exhibition to Make Southeast Debut in Charlotte

Lighthouse Immersive and Blumenthal Performing Arts recently announced that art experience Immersive Van Gogh will premiere at Camp North End in Charlotte on Friday, June 18, 2021.

“We are thrilled to partner with the producers of Immersive Van Gogh, and Camp North End, to bring this stunning experience to Charlotte for the first time," said Blumenthal President Tom Gabbard. “This glorious feast for the senses is unlike anything our city has ever seen."

Immersive Van Gogh will be housed in Camp North End's historic Ford Building, a former Ford factory that recently received a local historic landmark designation. Designed by Albert Kahn of Detroit architecture fame, the Ford Building dates back to 1924 and was once a manufacturing plant for Model T and Model A cars. During WWII, the site was fully built out by the U.S. Army as a quartermaster depot that provisioned Army facilities across the eastern United States.

With the help of 60,600 frames of video, 90,000,000 pixels, and 500,000+ cubic feet of projections, this innovative exhibit from Italy's master of digital art Massimiliano Siccardi merges state-of-the-art technology, theatrical storytelling and world-class animation.

“Despite being unknown throughout his life, Van Gogh's artwork has created a lasting impact through its emotional richness and simple beauty," said Siccardi. “Both myself and Luca Longobardi are very excited to visit Charlotte and once again bring Van Gogh's legacy to life in a way that is unique to the city."

Creative Director and Italian film producer Siccardi has pioneered the art form with Immersive Van Gogh and taken it to an unmatched and unprecedented level. Van Gogh once said, "I dream my painting, and I paint my dreams."

The massive digital art experience will run from Friday, June 18 to Sunday, Sept. 12, 2021 in Camp North End's historic Ford Building.

Tickets are available to purchase at the website below or by phone at 704-372-1000. Admission to Immersive Van Gogh is reserved by day and time with a variety premium ticket options available.

For more information about Immersive Van Gogh, visit